Catalyst House Launches New ‘Merchant Media’ Unit -Local O.C. Merchants to Receive the Power of an All-In-One Unified-Multi-Stream of Marketing Media – Tv, Mail, Internet, Radio, and Barter! SANTA ANA, CA. – May 17, 2002 – a newly formed business unit of Catalyst House – AD|MAX Media Solutions, an agency introducing local California merchants to its “unified multi-stream” campaign…. Read complete release in PDF. (173 KB)