Review: THE POWER OF PULL
Pull is in the air. Everyone knows and loves Google. We pull movies and news items on demand. But this is just the surface of 
a more profound movement that is reshaping the world around us. The growing stress we all feel in our professional lives is not just a reflection of the current economic downturn. It reflects the mounting pressure we feel when we start to realize that our traditional ways of living and working are increasingly broken.
THE POWER OF PULL: How Small Moves, Smartly Made, Can Set Big Things in Motion (Basic Books; April 2010) by John Hagel III, John Seely Brown, and Lang Davison, goes beyond the often distracting surface events and examines the deep forces reshaping our world. It helps us to understand that pull is far more than search or accessing media on demand. Drawing on stories and examples from around the world, the authors show us how pull can be more systematically used to shape serendipity. Harnessing the power of pull can also bring us together in new ways to drive more rapid performance improvement (the authors highlight such diverse arenas as extreme surfing and China’s emerging large scale business networks) and provide powerful platforms to more fully achieve our potential.
