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Leveraging LinkedIn for SMB Success

Social media networks are powerful tools for executives to use to build brand and revenues, as Gene Marks explains in a recent post at Deluxe for Business.

LinkedIn for CPAsTake LinkedIn, for example – an entrepreneur could launch a brand profile as a part of his or her small business strategy and use it to garner fans and followers, which could later be tapped as potential buyers. This is similar to how a business would use Facebook – amass fans, then market new goods and services to them. is one of the few social sites that reach out specifically to professionals, and since there is no need to add any personal life information, you don’t have to worry about keeping one separated from the other.

Gene Marks: “Entrepreneurs can leverage LinkedIn in other ways. For business-to-business firms that have relatively small client bases, LinkedIn can enhance relationship-building. When it comes to making sales, establishing a relationship can go a long way – the more a business owner knows about his or her targets, the easier he or she can connect with them.”

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