Will Entrepreneurial Journalism Change The World?
Rohit Bhargava a Senior Vice President at Ogilvy PR asks: What was the best article you read last year. Was it hard hitting, excellently researched, insightfully written article? Now think about what it cost you to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free?
For every conversation anyone starts about the future of journalism, the question that seems to follow closely behind is: what does the new business model for journalism needs to be in a world where the average citizen is increasingly expecting journalism to be a service provided for free (or at least, subsidized by someone else).
When it comes to today’s big questions about news and media, Bob Dylan sang it best: “The times they are a changing.”
From RohitBhargava.com —
Over the past few years, every time I spoke at a gathering of local newspaper professionals at the American Press Institute (API) or participated in a journalist-centric event from an organization like the South Asian Journalism Association (SAJA), the signs of worry in the industry were clear. A solution has started to emerge that is not only making waves in the field of journalism today – but also has the potential to reinvent the way that we consume and share media with one another.
