USIMTA/USIPCA – started 1990

Lynnea was the founder of two small business-based wireless trade associations – USIMTA and USIPCA – and has lobbied on Capitol Hill and at the FCC where she has spoken out strongly against the cable TV monopoly, illegal spectrum warehousing and ill-conceived congressional schemes to auction our nation’s precious airwaves to the highest bidder. Lynnea is a founder and former CEO of a Washington DC telecommunications consulting and management company that had holdings in several operating and near operating wireless communications systems and companies.

 

USIMTA Newsletter Spring 1992 Washington DC

USIMTA Newsletter Fall 1992 Washington DC  

USIMTA Newsletter Spring 1993 Washington DC 

USIMTA Newsletter Fall 1993 Washington DC

USIMTA Legislative History

 

World’s Biggest Auction Winner

In 1995 Lynnea Bylund became the first female in the world to be awarded a Broadband PCS operating permit – she was one of only 18 winners, along with Sprint, AT&T, Pacific Bell, etc., in the biggest cash auction in world history raising a whopping $7.7 billion – her company was awarded licenses to operate wireless systems in Hawaii and American Samoa – South Seas Satellite Communications Corporation and Proteus, Inc. USIMTA Legislative History

FCC CONGRATULATORY LETTER FROM CHAIRMAN (PDF)

Telecom Giants Win Auction & Meet Clinton

PCS WINNERS COMMENCE SERVICE – FCC PRESS RELEASE (PDF)

MacNeil Lehrer

MR. SOLMAN: And speaking of American Samoa, Lynnea Bylund is president of the South Seas Satellite Communications Corporation, bidding on one of the two PCS licenses for that remote outpost of the American market. Somewhat less secretive than Sprint, she shared her strategy with NewsHour reporter Ron Dunsky.

The MacNeil/Lehrer NewsHour – Lynnea Bylund (in bold)

February 3, 1995, Friday Transcript #5156

MR. MAC NEIL: Next, a novel approach to some novel technology. The Federal Communications Commission is nearing the end of a long and complicated auction the government hopes will yield big bucks. Business Correspondent Paul Solman reports.

MR. SOLMAN: The right to use our airwaves.

SPOKESMAN: Let the auctions begin.

MR. SOLMAN: Now the government used to give these rights away on an exclusive basis to the radio and TV frequencies in different areas of the country, for example. And even as much lower frequencies began to be used, the so-called cellular telephone, the government was still giving away our airwaves by lottery. MIT economist Jerry Hausman thought that was sort of foolish.

JERRY HAUSMAN, Economist: They did the cellular lottery for Cape Cod, a dentist won sold it a week later for $40 million. Now, I’ve never really thought the dentists are the truly needy in this country, and so it’s much better for taxpayers to get the money than the truly needy dentist who won the Cape Cod cellular franchise.

MR. SOLMAN: This is actually going to make a difference to the two of us as taxpayers?

JERRY HAUSMAN: Yes. In fact, it’s going to lower the deficit. The government’s going to get the money, and let’s say it’s twenty to forty billion dollars, that’s real money even in Washington nowadays.

MR. SOLMAN: And, remember, it’s your real money and mine. Even Hausman’s low estimate, $20 billion, would work out to about $200 per American household for the PCS licenses. Okay. Time out for a brief moment of science here on the NewsHour. This some of you may recall from physics class is the electromagnetic spectrum, cosmic rays up here at the highest frequencies and shortest wave lengths down through X-rays, visible light, that’s those colors you see, radar, TV, that’s about there, radio, and down here at the lowest frequencies and longest wave lengths, cellular telephone right about there maybe, and now personal communications services, or PCS, down even lower. Now, let’s cut through the actual science part of this because the business person simply needs to know that way down in the PCS band you need to put up more transmitters to give the phones a reasonable range. And that costs money. But the payoff could be tremendous, according to Reed Hundt, chairman of the Federal Communications Commission, which is running the PCS auction.

REED HUNDT, Chairman, FCC: We will see about 1 percent added to the Gross National Product of this country through the development of a mobile communications interest, about 300,000 new jobs in mobile communications alone, and another 700,000 jobs that are jump-started into being because of the global communications business.

MR. SOLMAN: In short, this could be a boom industry, and at a pre-auction press conference featuring, by the way, not one but two FCC officials who bore a startling resemblance to the Vice President, we were given a sampling of the world beyond cellular, so-called personal communications services, or PCS, featuring Dick Tracy wrist phones, wireless computers, and the latest in mobile phones made by Motorola.

UNIDENTIFIED WOMAN: It’s a handset that you can use to walk through the streets of Washington, D.C., and communicate. MR.

SOLMAN: So I can just make my little calls here — this is just like a cellular phone?

UNIDENTIFIED WOMAN: Sure, but it has total quality which is comparable to your wire line service that we’re accustomed to using in our offices, except for you’ll have that capability walking through the streets.

MR. SOLMAN: Because this is digital?

UNIDENTIFIED WOMAN: Yes, completely digital.

MR. SOLMAN: So bottom line, how much is a license for PCS worth, considering there will be two licenses per region? Well, consider the current value of the more powerful cellular band, where there are also two licenses per region.

JERRY HAUSMAN: The way that the world has typically done it, it’s all — it’s called a “per pop” basis.

MR. SOLMAN: Per op?

JERRY HAUSMAN: It’s per population. So the prices vary anywhere between 95 dollars if you go into the South and Alabama per pop, and if you look at New York or San Francisco or Los Angeles, the value is probably about $300 or even more per pop.

MR. SOLMAN: That’s per head, per person.

JERRY HAUSMAN: Per person.

MR. SOLMAN: In other words, say a billion dollars for a cellular license in San Francisco to a half billion for LA, maybe three billion for New York. Moreover, this business has been growing at a mouthwatering 35 to 40 percent a year. Add in the greater clarity and privacy of a digital signal, and you begin to see why PCS is going like gangbusters wherever it’s already available, like England. If they’d had PCS sooner, those sizzling cellular calls of the chatty royals wouldn’t have been picked up by nosey scanners. Barely a year old in England, PCS is already getting major use and has been signing up 25 percent of all new mobile phone customers. Hong Kong has four competing PCS companies, and they’re all growing, and Australia has decided to ditch cellular altogether in favor of PCS. But PCS also has certain disadvantages. It requires more transmitters, more money, to buy out everyone from police and fire departments to ambulance and oil companies who currently have rights to this part of the spectrum. And, remember, cellular has a big head start. So what are the new PCS licenses going to go for per member of the population?

MR. SOLMAN: What’s the range you can get in LA, for example?

JERRY HAUSMAN: You could get a range of between let’s say $25 and $125.

MR. SOLMAN: That’s a heck of a range for an auction.

JERRY HAUSMAN: Yes.

MR. SOLMAN: A heck of a range and for the companies involved a heck of a high-stakes game. In fact, this auction could be a matter of life and death for today’s phone companies.

JERRY HAUSMAN: It’s a really tough decision for these large companies who have been regulated monopolies for the last fifty, sixty years, and now all at once face a new technology, face decisions, you know, like we saw in computers 30 years ago, should IBM be a tabulating company forever, or should IBM go into computers? IBM did and have 30 years of being a great company. Other companies who were way ahead of IBM in electronics at the end of World War II decided not to go into computers. Sperry Rand – – do we know who they are anymore?

MR. SOLMAN: Thus, the bidders are under intense pressure which the government is trying to exploit to maximize its take. So the FCC has created an elaborate auction, simultaneously selling off two PCS licenses in each of the country’s 51 calling areas, in a process that could take weeks even months. There are booths on site where you can log in your bid, or, if you prefer, the FCC has operators standing by to take your call. Finally, you can log into the FCC computer from any location, no matter how remote.

COMMERCIAL SPOKESPERSON: Remember when Sprint’s fiberoptic network just meant a great phone call?

MR. SOLMAN: Sprint is not only using fiberoptic lines but according to the New York Times is submitting encrypted bids over them, “from a sealed war room at a secret location somewhere in Kansas City. Security is so tight that visitors are blindfolded when to the site.” But everybody, no matter where they are, plays by the same rules as Gina Kenney of the FCC explained.

GINA KENNEY, FCC: The first week we bid once a day. The second week we’ll have two rounds. And the bidding stays open on all the markets until each one is closed. In other words, New York, the bidding on New York won’t close until the bidding on American Samoa closes, for example.

MR. SOLMAN: And speaking of American Samoa, Lynnea Bylund is president of the South Seas Satellite Communications Corporation, bidding on one of the two PCS licenses for that remote outpost of the American market. Somewhat less secretive than Sprint, she shared her strategy with NewsHour reporter Ron Dunsky.

RON DUNSKY: How much did you bid?

LYNNEA BYLUND: South Seas Satellite Communications Corp.: We started very low. We started at $6.

RON DUNSKY: $6, 6 American dollars, are you serious? Why so low?

LYNNEA BYLUND: We really don’t know what these licenses are going for. We don’t know what this particular license will be going for, so we wanted to start low. That’s part of our strategy. We’ve been working with game theorists to put a strategy together, and we felt that coming in, opening with a very low bid was the way to go, and then we can see how others bid.

MR. SOLMAN: Now, the South Seas Satellite strategy in American Samoa was fairly straightforward. As her game theorists advised her, even a measly $6 bid would keep Bylund in the game, and if no one countered, snag a license covering 50,000 people for the price of a pina colada. But the big players have a more complex bidding problem, not only how much to bid but also how many markets and which to bid, so they need more complex game theory, and to explain that, we need a few more moments of your time, plus two leading game theorists, Adam Brandenburger of Harvard and Barry Nalebuff of Yale, who agreed to show us the kinds of exercises they’ve been putting their multibillion dollar clients through to sharpen their bidding savvy. Again, they talk in dollars per person and the lingo “per pop.”

BARRY NALEBUFF, Economist: One question is: How aggressive should you bid? How many licenses should you bid for? Let’s take a specific case. Two markets, Boston and Philadelphia. Let me be AT&T. I’m the bidder who values licenses the most. I value them at $10 a pop.

MR. SOLMAN: And Adam.

ADAM BRANDENBURGER, Economist: I’ll be Sprint. I’m the smaller of the two players. Let’s say $9 a pop for me.

MR. SOLMAN: So the state of play at the moment, two bidders left, and in Boston, AT&T has the top bid $7 per pop and Philadelphia, it’s Sprint at $7 a pop. It plays to you, AT&T. What do you do?

BARRY NALEBUFF: What can I do? I’ve got to bid.

MR. SOLMAN: Now what happens next seems inevitable. Each player bids up to his limit, and the one with the higher limit, in this case Barry Nalebuff, representing AT&T, wins. And that’s the way it should be, right? Wrong, says the game theorist.

BARRY NALEBUFF: I won but not really. I got two licenses for $19, they’re worth $20. That’s only a profit of one. When we started out, I had one license at 7, it was worth 10. That was a profit of three. I lost $2 in the process.

MR. SOLMAN: So what would a game savvy player have done? Let’s roll back the clock. AT&T, what should you have done?

BARRY NALEBUFF: Do nothing. Sit on my hands, take advantage of the fact that I’ve got a great license at 7 and making $3 dollars and not try and raise the bids anymore.

MR. SOLMAN: And what should you have done, Sprint, had AT&T done nothing?

ADAM BRANDENBURGER: I certainly shouldn’t escalate the bidding. I’m in the weaker position anyway. If AT&T is going to stand pat, that’s the best thing for me too.

MR. SOLMAN: And this is just what these guys have been teaching their big clients, how and why to exercise restraint; that they could easily be better off with fewer licenses but for less money, a result of game theory’s basic technique; you put yourself in the other person’s shoes to anticipate his or reaction, and thus perhaps make a very different decision, in the auction, a different bid. Meanwhile, back at Samoa, round one was over, and the South Seas strategy had yielded some clues as to the license’s value. The $6 bid had been topped by one competitor at 10,000. The leader was up at 30,000. What lies ahead for South Seas Satellite.

RON DUNSKY: In the end, how much money do you think you’re going to have to spend?

LYNNEA BYLUND: I don’t want to give away my strategies.

MR. SOLMAN: In fact, virtually every bidding strategy had a game theorist or two behind it, partly a result of game theory being hot this year, having just won the Nobel Prize in economics. But the most significant game playing went on before the auction even began, as big corporations, the regional Bell companies, long distance carriers, cable TV, and cellular firms, formed alliances to build the national networks consumers presumably want. To Barry Nalebuff, that’s the real message of game theory in this case.

GARY NALEBUFF: It’s now about beating other people. It’s not even how you play the game. It’s what game you play. And if you’re not playing the right game, you’d better change it, and game theory helps you understand how.

MR. SOLMAN: Indeed, that’s just what the many bidders seemed to have done by building alliances which have exercised enormous restraint in the bidding so far. After the first round, bids totaled only $379 million, at the end of two months, now a mere $4 1/2 billion, only about 45 bucks per U.S household. But it’s still early. The promise of PCS remains. A Russian delegation was picking up pointers for its PCS auction. The bidding booths were full, and these days everywhere you look, it seems, there are new signs of the wireless bonanza.

RECAP MR. LEHRER: Again, the major stories of this Friday, President Clinton proposed raising the minimum wage 90 cents over the next two years to $5.15 an our, and the nation’s unemployment rate went up last month .3 of a percent to 5.7 percent. Good night, Robin.

MR. MAC NEIL: Good night, Jim. That’s the NewsHour for tonight, and we’ll see you again on Monday night. I’m Robert MacNeil. Good night.

Dennis Weaver & Catalyst House

An old Chinese proverb says, “if we don’t alter our course, we’re going to wind up where we are headed.”

At the eve of the millennium humanities are poised for an information revolution that has already begun inspiring new ways of thinking. The sustainability paradigm that acknowledges and reveres the interdependence of all life forms of existence, is now beginning to merge with mainstream thought. Out of such thinking will come the choices that alter our course toward lasting peace and prosperity. For this immensely important task the Institute of Ecolonomics was founded in 1993.

Read more

Springboard Capital – started 2000

Springboard Capital Corporation NASD was an integrated financial services company, co-founded by Lynnea Bylund and Catalyst House, offering a comprehensive approach to fulfilling its clients’ financial needs. Structured as a holding company SBC contained five wholly owned subsidiary companies including an SEC registered investment advisor, an NASD registered, broker dealer, a group of venture capital funds, a diversified real estate investment company, and a full service mortgage company, which offered mortgages at discounted rates and fees.

About Springboard News

 © Springboard News 2001
PUBLISHER: Springboard Capital
MANAGING EDITOR: Catalyst House, Inc 
EDITOR: Lynnea Bylund 

Read Springboard News

lynnea bylunds small business update7

Lynnea M. Bylund IN THIS ISSUE: The Yellow Pages Killer Barter is Smarter Effective Business Email Recession Proof Now Published monthly by: Catalyst House, Inc. www.catalysthouse.com [email protected] 32545 B Golden Lantern Dana Point, CA 92629 © 2008 Catalyst House CAT GOES “PUBLIC!” Catalyst House is now providing a range of services and expertise designed to help small business owners survive and grow their businesses. Barter strategies, local search and conventional advertising and marketing (from our AD|MAX division), content development and writing, corporate compliance, accounting and bookkeeping systems with QBE and remote multiuser solutions, marketing and business plans and deployment, analysis, and more. Ask us! — (CAT Credentials below) —————— Barter Is Smarter Small Business, Media, Credit, and BARTER! By Debbie DeSousa CEO of BarterBucks.us ———————- Debbie DeSousa started trading over a decade ago as president of the Internet Marketing Association. Barter Bucks is a fully reciprocal member of the largest barter exhange network in North America comprising nearly 200 independent trade exchanges and 50,000 small business member/traders. She is the author of ‘Print Money Legally – Grow your business using alternative currencies.’ ———————- There’s an old marketing adage: “Running a business without advertising is like winking at a pretty girl in the dark, except the guy winking in the dark knows what he’s doing!” But, as essential as advertising is, you don’t have to pay retail prices for it. You can improve your bottom-line by trading products or services for the advertising you need. Let’s assume, for example, that you own a restaurant and you pay for your advertising with scrip (or gift certificates). That means that if your cost-per-meal is 30% of the menu price, as it is with most restaurants, then you are actually buying your advertising for 30% of the retail price. If your advertising budget is $10,000 a year, paying for it with scrip will add $7000 to your bottom-line. Remember this: trading for media is common practice. Large companies trade media in million-dollar blocks. Super Bowl commercials are purchased in trade, and airlines frequently trade tickets for TV commercials. So, why don’t you consider trading for your advertising as well? The next time you talk to a salesperson about advertising, offer to pay with scrip or gift certificates. You may be pleasantly surprised! Barter as alternative credit Are you aware that most barter exchanges offer lines of credit, just like a bank? Unlike banks, however, most barter exchanges don’t charge interest, and they can approve your credit line with a phone call. So, the next time your business needs extra cash, call a trade broker and compare their charges for credit with the credit costs at your bank. An added benefit of obtaining credit through a trade exchange is that the exchange will help you sell your products or service to pay back your loan, unlike a bank that only makes the loan and leaves it up to you to pay it back. Save your cash – barter is smarter!* ————– *Find out about improving your bottom-line with barter! Ask us! ————— Lynnea Bylund and CAT Credentials & Distinctions NASD BD Founder/Partner Former DC Lobbyist Hon. Chair of the NRCC Small Business Advisory Council Seat on the President’s Business Commission First Female Worldwide, Broadband PCS Operator Permit American Businesswoman of the Year 2005 NRCC California Businesswoman of the Year 2006 Founder-Partner of EduActive of the World Internet Center Strategic Partner to Sir Bob Geldolf’s Liberty Bloom Strategic Partner to Dennis Weaver’s Institute of Ecolonomics Business Advisor to EcoAid for Change Concerts —————– Mission Catalyst! Catalyst! (kat’l-ist) n. 1: that which instigates an acceleration of forces, 2: that which causes important events to happen, 3: that which provokes or speeds significant change or action! The Mission of Catalyst House is to be an agent of extraordinary change and acceleration for its portfolio of clients, fomenting new ventures, wealth, and philanthropic influence while actualizing planetary equilibrium! Put a CATALYST to work for you! —————- Find past CAT eNEWS issues HERE

Lynnea Bylund’s SMALL BUSINESS INTELLIGENCE UPDATE CAT eNEWS | SBIU | April 2008 There’s been a major shift since our debut issue of the Small Business Intelligence Update (SBIU) in March. The Federal Reserve has pumped $400–B into the economy and sharply reduced the prime interest rate, at least temporarily staving off a financial market meltdown of potentially tsunami proportions. The most recent casualty, last week Bear Stearns collapsed when it acknowledged that it couldn’t meet its debt obligations. Leave it to JPMorgan-Chase, with emergency credit from our mostly foriegn-owned central bank, otherwise known as the Fed, to pick up this once premier investment firm in a fire sale, demanding the kind of deal only a few investment banks can get away with: a mere $2.00 a share on Sunday for a stock that had closed at just under $40 on Friday. Yes, the big ‘R’ word is officially here, and perhaps the worst in decades — at least according to some prominent experts, with more joining the bandwagon daily. So, as a small business owner or entrepreneur, are you thinking, “What do I do?” If you are, you’ve come to the right place. Our monthly SBIU offers our readers innovative strategies for achieving marketplace advantage when the marketplace isn’t offering advantages of its own. And better than depending on dog-eat-dog, win-lose strategies from the old economy, we show you how to catch the wave of the next economy. In this month’s issue – Barter Bucks CEO Debra DeSousa explains how small businesses can immediately improve their bottom lines by remembering that “Barter Is Smarter.” Spence & Company’s Matthew Spence offers a short tutorial on honing our business email skills, reminding us that ‘It’s the Structure, Stupid!” We continue to examine Local Search Marketing — the exciting, new and evolving advertising space that is rapidly sounding the death knell for the Yellow Pages. Five small business experts share their tips and strategies for surviving and even prospering in this economic downturn. Please take a few minutes to review this current issue of the SBIU. Then, drop me a line to tell us what you think. Better yet, contact us to talk more about making SBIU business solutions work for you. Enjoy! Very Best Regards, Lynnea Bylund President & Founder P.S. – Please use the Forwarding feature at the bottom of the page to send the SBIU to other small business owners… just not your competitors! ———————– Local Search Marketing – Its Killing the Yellow Pages! by Lynnea Bylund Advertising for small and local retailers has always been a gamble. Placing ads in print, radio, or TV is pricey. And even when the cost is not prohibitive, there’s usually been no way to measure whether your hard-earned advertising dollars are actually producing results. Too many mailers end up in the recycling bin before anyone even reads them. And who thinks to look in the Yellow Pages anymore when you can search for anything online? Naturally, any local businessperson who has noticed these trends has at least wondered if and how they might fully harness the power of the Internet. Until recently, that has meant entering the geeky world of ‘search engine optimization.’ But before you go too far down that road, let me introduce you to local search marketing (LSM) – the latest new thing in local small business advertising, and you don’t even need a website! The first thing to understand about local search marketing is that it’s different from the regular searches we all know about. Whereas regular search marketing is about getting your business to show up at the top of search results on sites like Google and Yahoo!, local search marketing is about getting your business to show up on tens, if not hundreds, of geographically-related sites, such as online yellow pages, local community portals, and the new, user-content review sites. Part of what makes LSM the hot new way to market local small businesses is what is known as “user-generated content.” Sites like Kudzu and JudysBook enable visitors to rate local businesses or vote for their favorites. Visitors to these sites can often post comments as well, sharing both good and bad experiences with products and services. Ratings, voting, and user comments all mean that the information on these sites is continuously changing, which attracts the indexing technologies of larger search sites like Google, Yahoo, and Ask. And the more dynamic a site’s information, the higher its ranking tends to be in the search results on the bigger sites. Constantly updated information also attracts visitors, who regularly return to sites to check out what’s new. In this way, LSM also incorporates the fundamentals of social networking, another hot new Internet phenomenon, as readers and shoppers create buzz by sharing their opinions about and preferences for local businesses. LSM even, and increasingly, utilizes videos of your business optimized for search engine friendliness and uploaded to a panoply of video hosting sites. Lastly, LSM is a rapidly evolving technology. Websites can now identify a visitor’s geographical location, information that is beginning to be shared across advertising platforms. As marketing analysts and web developers refine their capability to use this information, sites are beginning to show an almost uncanny ability to tailor their marketing messages to each visitor and their precise location at that moment. Take all these capabilities together and you begin to understand the potential for LSM to be the most effective medium for local, small business advertising ever created. Not only does it cost a fraction of other advertising media, but for the first time measuring results is built into your own private account ‘analytics’ online dashboard, which tracks and charts every click, call and conversion, so that your advertising ROI is immediately apparent. To learn more about this exciting new world for local, small business advertising, ask me for a copy of our recent report on LSM. Oh, and about those search optimized videos of your business… are you ready for your close up? —————– Effective Email Communication – It’s the Structure, Stupid! by Matthew Spence ——————————— Matthew Spence is President of Spence & Company, a national consulting firm that specializes in workshops on business and technical writing. For over 50 years, Spence & Company has taught clear writing to professionals of all kinds at leading American companies. ————————— What none of the countless books and articles on effective email ever tell you is that, more than any other factor, the structure of an email, or the logical sequence in which you present your ideas and information, will determine whether your email gets the attention you want from your reader. Therefore, organize your email in a logical sequence that is easy to follow. The following five questions will help you structure any message for greatest impact: Does your Subject: line tell your reader what your email is about? If you know from the beginning what your email is going to say, compose a Subject: line that summarizes the gist of your message in four to six words. An effective subject should enable your reader to grasp what your email is about before they open it, thereby increasing the likelihood that they will give it the attention you need. If you are going to have to figure out your email as you go along, however, then leave the Subject: line blank until you finish composing your message. What prompts your email now? Begin by telling your reader why you are writing: In response to your email last week in which you asked…, Following is the information you requested about…, After reviewing the report you sent last week… Don’t assume that your reader knows why you are writing. Remember: you are only one of scores of other people they are corresponding with every day. What do you want your reader to do or believe? If you are in a position to propose a course of action, state it clearly in the first sentence of your second paragraph: A plan needs to be implemented, A piece of equipment should be purchased, A study needs to be conducted. If, on the other hand, you are providing information that your reader will use to make a decision, summarize your principal conclusion: The policy is effective, The warehouse space is sufficient, The applicant is qualified. What are your supporting reasons or arguments? Give your reader a simple summary of the reasons, findings, or conclusions that support the recommendation or evaluation you are making, or an outline of the details of your proposal: The plan will be implemented in the following five phases…, The new strategy will capitalize on the following opportunities…, The candidate has needed expertise in the following areas… What’s next? Who will do what, when, and how? Finally, tell your reader what they need to do to further your proposal: If you agree with this proposal, please confirm…, Please call me if you have questions…, Please prepare a preliminary estimate of…; and what you will do in support of the position you are advocating: I will visit three local companies that have implemented similar plans…, I will organize a meeting of those who will…, I will prepare a report detailing the advantages of… Write this way, and you will begin to think this way. Think this way and you will bring greater clarity to everything you say and do. If we all brought such clarity to our correspondence, email might actually become the productivity tool it was meant to be. ——————— Recession Proof Your Business NOW! Nine Recession-Proof Business Strategies by Robert W. Bly | March 12, 2008 Afraid the recession is here to stay a bit longer? If so, you’re not alone. What follows are several strategies that companies use to maintain and even increase-their sales, while their competitors struggle to stay afloat. Apply these techniques to your own marketing and selling efforts during a recession, and you will survive–¬even prosper while others struggle to get by. READ ONLINE Recession-Proof Your Small Business in ’08 By Susan L Reid | March 8, 2008 Earlier this week it was reported that the U.S. economy is primed to slump into a three-quarter recession. What will you do? What action will you take to recession-proof your small business this year… or any year, for that matter? READ ONLINE Tips for small business to survive recession Ilana DeBare | March 23, 2008 When two employees at the Small Frys children’s store recently asked to work four days each week instead of five, owner Carol Yenne considered hiring someone to fill those shifts. But with talk of a possible recession in the news every day, she ultimately decided to bridge the gap herself. READ ONLINE Recession-Proof Your Business by Karen E. Klein | January 30, 2008 This year stock values have taken a wild ride, fueled by worrying economic news, from the mortgage crisis to home sales declining to a credit crunch. While a formal recession can only be declared in hindsight, talk of a downturn—or at least a slowdown—has been rampant. What’s a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice. READ ONLINE Small Business Recession Survival By Deborah Sawyer | February 27, 2008 All businesses are vulnerable to shrinking in a recession, but service businesses – those offering a service rather than a product – are particularly vulnerable to an economic downturn. Here are some suggestions on how business owners can prepare for tougher times ahead. READ ONLINE

lynnea bylunds small business intelligence june july 082

Lynnea M. Bylund President & Founder IN THIS ISSUE: 21st Century Bookkeeping Barter is Smarter Local Search Paradigm Recession Proof Now Published monthly by: Catalyst House, Inc. [email protected] 32545 B Golden Lantern Dana Point, CA 92629 © 2008 Catalyst House CAT GOES ‘PUBLIC!’ Catalyst House, through its new division – Catalyst Enterprise Solutions – is now providing a range of services and expertise designed to help small business owners survive and grow their businesses. Barter strategies, local search and conventional advertising and marketing (from our AD|MAX division), content development and writing, corporate compliance, accounting and bookkeeping systems with QuickBooks and remote multiuser solutions, marketing and business plans, analysis, and more. Ask us! Visit Catalyst Enterprise! — (CAT Credentials below) —————— Barter Is Smarter Barter Myths Busted By Rick Schuller Source: Premier Barter ————— Rick Schuller is a seasoned business entrepreneur who has successfully utilized barter extensively for nearly four decades in such diverse industries as real estate, finance, dairy farming, advertising, and publishing. Currently he operates the California Realty Network and Darma Management, Inc., which publishes the immensely popular ‘Monkey News’ of North San Diego County, California. ———— Too often business owners have precon-ceived ideas about barter that are not entirely correct. Sometimes it’s just what they “hear” from other people who may not be familiar with the way barter groups operate. Barter is a tool to help you grow your business and increase profits. We hope to dispel any misconceptions about barter with the following information: MYTH: If I sell to a business who sells a product I can’t use, my barter currency is wasted. FACT: Barter today is typically not a one for one exchange. You sell what you have, buy what you need. You accumulate barter currency (retail dollar value) from any network member. Sales can be made online, on the phone, or in person. Thousands of likeminded businesses buy and sell every conceivable product and service on barter, not cash. In fact most (if not all) of America’s Fortune 500 companies utilize barter. MYTH: Barter can’t pay employees … or can it? FACT: Your business can reward employees with a barter paid vacation! Or send them to a ball game, the theater, out to dinner or give them a gift certificate. Motivate them without using precious cash. MYTH: Barter sounds great but I can’t pay my mortgage with it. FACT: You may not be able to pay your mortgage with Barter currency, but you can pay an attorney, an accountant, utilize advertising, media, PR, marketing services or even acquire office supplies. Barter can free up cash to pay your mortgage. MYTH: I’m a service business. All I have is my time. FACT: Barter is perfect for a service-based businesses. When you aren’t working, your time is un-billable. Turn downtime into increased productivity by accepting barter dollar credits to fill your downtime. MYTH: Barter won’t increase my cash flow. FACT: Barter will expand your business network. As you increase your customer base through barter, you’ll generate more word-of-mouth business. Simply put, barter clients will bring new cash clients. Further sometimes you will have opportunity to “cash-convert” your trade currency, when you accept cash payment and then purchase the service or product being delivered with the trade credits! The fact is any time you save your cash and spend your new found barter dollars you are increasing your bottom-line. MYTH: My business is inventory intense and margins are low. Barter can’t help me. FACT: Is your inventory outdated? Without barter you would have to keep trying for a retail sale, or else liquidate it at 10% on the dollar. Barter opens opportunities to trade that inventory at full retail value. Use the barter currency on strategies to grow your business. Transform your obsolete or outdated inventory into profit. Spend that trade profit on advertising, for example, to grow your cash customer business. Just remember: It’s always Smarter With Barter. —————— Barter Is Smarter Competition Change, & Debt — By Bob Meyer|BarterNews —————— BarterNews, an indepen-dently owned and operated publishing company, is written by industry practitioners. Since 1979, it has been regarded worldwide as the voice of the barter marketplace. Visit BarterNews and signup for the free weekly Tuesday Report ———————- Three Conditions That Ensure Barter’s Growth: Change, competition and debt will mean more bartering in the next decade. Barter will play a greater role in solving the pressing needs of businesses in the days ahead because it’s a proven business tool—one to be used in any small company’s marketing, purchasing and financing efforts. Barter’s benefits are threefold: production of greater cash flow, a sourcing tool to generate new business and new customers, and utilization as a purchasing tool at a company’s variable or marginal cost of doing business. Whenever you are contemplating a purchase from a new vendor you should always ask the question, “How much of this can we do on barter?” Suggest a direct trade if you see the possibility, if not, then introduce them to your trade exchange so you can make your purchases with trade dollars. In short, one of the considerations in your purchasing decision should be their willingness to trade! Consider all aspects of a purchase: price, quality, terms, speed of delivery, freight, technical support and payment in barter. Bottom-line: You should be using barter in the daily operations of your business. ———————— Lesson: Save your cash, barter is smarter!* ———————— *Find out about improving your bottom-line with barter! Ask us! ————— Lynnea Bylund and CAT Credentials & Distinctions NASD Broker/Dealer Founder/Partner Former DC Lobbyist Hon. Chair of the NRCC Small Business Advisory Council Seat on the President’s Business Commission First Female Worldwide, Broadband PCS Operator Permit American Businesswoman of the Year 2005 NRCC California Businesswoman of the Year 2006 Founder-Partner of EduActive of the World Internet Center Strategic Partner to Sir Bob Geldolf’s Liberty Bloom Strategic Partner to Dennis Weaver’s Institute of Ecolonomics Business Advisor to EcoAid for Change Concerts —————– Previous SBIU issues HERE CAT eNEWS ’99-’07 HERE

Lynnea Bylund’s SMALL BUSINESS INTELLIGENCE UPDATE CAT eNEWS | SBIU | June-July 2008 ————————————————————————————— Mission Catalyst! (kat’l-ist) n. 1: THAT which instigates an acceleration of forces, 2: THAT which causes important events to happen, 3: THAT which speeds significant change or action! The Mission of Catalyst House is to be an agent of extraordinary change and acceleration for its portfolio of clients, fomenting new ventures, wealth, and philanthropic influence, while actualizing planetary equilibrium! Put a CATALYST to work for you! —————————————————— Small Business Owners Shaken, Not Stirred So, What Exactly is the Good News? Small business is risky business these days… Costs are rising, profits are shrinking and the ability of the big guys to keep prices relatively lower is drawing away customers. Small businesses are important to the US; they are often described as the backbone of the America’s economy. And, owners of 500 small and midsize American businesses are full of doom and gloom about the economy, according to a recent survey by the National Small Business Association. The annual survey began in 1993. “America’s small businesses are waving the yellow flag,” states Catalyst House president, Lynnea Bylund, who serves as Honorary Co-Chair of the President’s Small Business Advisory Council. Although 70 percent of all owners surveyed say they’re confident in the future of their business, the survey results were mostly pessimistic. Among them: 71 percent of the business owners say the economy is worse today than five years ago. 45 percent expect a recession in the next year, while an equal number expect a flat economy. Just 9 percent anticipate economic expansion. The outlook of business owners for the next 12 months is less optimistic that at any point since 1993. Todd McCracken, president of the NSBA, concluded the results of his association’s survey in a statement. He said: “Our survey shows plain and clear how the economic slowdown is affecting small business. This year, a whopping 71 per cent (of respondents) have a negative outlook on the economy – clearly small business is feeling the pinch.” So, What Exactly is the Good News? Well, for starters, it’s not just your business in the doldrums, its most every small business. Knowledge is power and knowing key steps to immediately take can give your small business an immediate advantage over other similarly situated competitors. For most small businesses it boils down to a basic ‘triple-play’ involving solid bookkeeping, well-managed barter, and localized small business search marketing. In this issue: 21st Century Bookkeeping is Here – Lynnea Bylund explores the small business advantages of utilizing remote and online QuickBooks® bookkeeping solutions. Small Business Barter – Barter pros Bob Meyer and Rick Schuller each provide insights and sage advice regarding the use of barter and how it improves the small business owner’s bottom-line. Local Search Marketing – We continue with our examination of Local Search Marketing and how it is a paradigm-shift in the way small business can cost effectively market and advertise, and how to get started. Think you cannot afford to advertise at a time like this? Think again – fewer of your competitors are advertising right now, so YOU MUST. Take a few minutes to review our latest issue of the SBIU. Then, drop me a line to tell us what you think. Better yet, contact us to talk more about making SBIU business solutions work for you. Enjoy! With Very Best Regards, SBIU’s Editorial Staff P.S. – Use the Forwarding feature at the bottom of the page (otherwise images and format will be lost) to send the SBIU to other small business owners whom you know… just not to your competitors! ———————————— QuickBooks® Success Story – 21st Century Bookkeeping QuickBooks® Remote Bookkeeping Enables Entrepreneur to Run His Companies from a Distance By Lynnea Bylund Awhile back, Entrepreneur.com featured a piece on Terry Harmon, a seasoned entrepreneur who has started a few businesses in his time, including a trucking company and an associated brokerage firm, two telecom companies, and an ongoing consulting business. All told, his companies today employ about 20 people, most of them in his home state of Texas. But Harmon’s dream wasn’t limited to Texas. Ever since he was posted in Hawaii by a previous employer, he’s looked for ways to spend more time there. “When I got into business for myself, I definitely set out with a plan”, Terry says. “I started with the idea that I wanted to travel, and spend a significant amount of time back there.” “I like to see things and go places,” he says. “That’s ultimately what we get into business for: to gain some money, some time, and some opportunity. QuickBooks® remote online solutions allowed me to travel and have experiences that I otherwise could not have had.” No Background in Accounting When Terry first got into business, he had little interest in accounting. “I was always a marketing and operations guy,” he says. But he also knew that, “as an owner of the company, if you don’t control your financial data, you don’t control your company.” In 2000, Terry started using just a desktop version of QuickBooks®. Then an accountant friend told him about the remote online version in 2002. As soon as he checked out QuickBooks® Online, he glimpsed how it could help him achieve his goal of running his companies from a distance. First, he had to get up to speed on the books. He spent a few intensive months reviewing all his companies, looking at the data coming in, talking to his CPA, and teaching himself more about bookkeeping. “QuickBooks® Online was easy enough for me to learn bookkeeping completely, and then teach it to my assistant,” he says. “That gives me financial control of my company, without having to be there,” he says, “It’s one of the chief reasons I can be in Hawaii.” Working Together, Four Time Zones Apart Terry works with a far-flung network, including his CPA and a trusted assistant in Texas, and a tax strategist in Honolulu. Even when Terry is in Hawaii, he can log on to the same screen as his CPA four time zones away, and they can work together. “For example, we can look at expenses, reclassify them if needed, then hit refresh, and see an updated screen. When I see how the money moves around, that gives me a better understanding of my finances,” he says. Data Was Safe, Even during Meltdown Terry also appreciates the daily backups the online system automatically makes for him-especially after a close call at his trucking company. “It was a server crash — an actual physical meltdown. When they took the hard drive out of the server, it had melted, and there was zero data recovery from it,” he says. “But we had all our customers and vendors on QuickBooks® Online, so we didn’t lose any financial data.” “With QuickBooks Online, you don’t have to worry about your data,” says Terry. And if he’s ever stuck, he likes the technical support he can get. “I just send tech support a note, and someone calls me back within 30 minutes,” he says. “I would rate them high.” “I would recommend a QuickBooks® remote and/or online solution for just about anybody,” he says. For his next business venture, he’s considering buying real estate in Hawaii. “We have a couple of owners who want to come in with us,” he says, “and the first step will be getting a QuickBooks remote or online solution.” ————————————————- Well, this is, afterall, the 21st century. We may not yet have the George Jetson flying car, to alleviate rush hour traffic, but small business owners are increasingly turning to QuickBooks® remote, online, and outsourced solutions to save time, trouble… and money! Ask us! ————————————————– Catalyst House president and founder, Lynnea Bylund, is recognized as one of the foremost small business experts in North America. She co-chairs the President’s Small Business Advisory Council and is a two-time recipient of the National Republican Congressional Committee’s Businesswoman of the Year Award. A former wireless industry lobbyist in Washington, she has been featured in major media as a leading advocate for small business issues and has received the Congressional Medal of Distinction for her accomplishments. She is a Certified QuickBooks Enterprise ProAdvisor and her company’s new division, Catalyst Enterprise Solutions, specializes in providing small and mid-market companies with financial management and reporting systems and solutions. ———————–———————- LOCAL SEARCH, a Paradigm Shift in Local Small Business Marketing By D. Marcus Keith With so many competing websites, it was unlikely that your small local business could stand out among them. Until recently, you faced near-impossible odds. Search engine results lost the “little guys” in back pages, where no one ever looked. But so-called “Local Search” is changing that in a dramatic way. Small stores and service businesses are gaining additional revenue from being found by locals who went to the Internet before deciding where to buy. According to a recent comScore study, 82% of Local Searchers follow up offline via an in-store visit, a phone call, or a purchase. Of these, 61% end up making a purchase. Local internet marketing will soon be something that every ‘brick and mortar’ business must take advantage of. If you are not in the local search engines then you really are not going to be found. 60-70% of all purchases start online so it will become even more important in the very near future to get onboard with local search engine marketing. “82% of Local Searchers follow up offline via an in-store visit, a phone call, or a purchase. Of these, 61% end up making a purchase.“ Resultantly, local search engine marketing is gaining momentum like a fast moving train. With many homes outfitted with wireless internet and laptops sitting on standby it is no wonder that looking for that florist or pizza shop has never been closer to your finger tips. And, if you are not taking advantage of listing your business locally online, then you are rapidly becoming invisible. Ranking Tactics for Local Search The following are several steps businesses can take to rank higher in the local search results: Enhance your local business listings on Yahoo, Google, and the MSN Local Business Center. Optimize your pages for local search – Make sure that page names, images, addresses are utilizing local keyword phrases, including city name and state name. Optimize your website content by using Keyword Phrases, including the city and state in the Meta Tags, Image Name, Body Copy, etc. Take advantage of social media, such as photo-sharing sites, review sites, social networks, Moli.com (a new high-traffic social network space for small businesses), etc. Connect with local customers by creating and maintaining a blog, social network profile, and participating in local (city) and niche related groups. Target at least 10+ local business sites to secure listings. The goal is to get links from trusted and relevant sources in your community. Video Search results also show up very high in the organic searches. Sometimes these results are blended with other results. Take advantage of Video Search by creating a search engine optimized video focused on your local city, attractions, activities, etc. Run Geo-targeted PPC Campaigns – Use keyword research tools to find out geo-targeted keyword phrases, including the name of your town, attraction names, and nicknames. Utilize Aggressive Link Analysis using search engine optimization tools to see which sites are ranking high on the search results for desired keyword phrases. Slowly but surely big yellow phonebooks are becoming the modern day dinosaur, taking the fall like many of its ancestors: the cassette tape, the VHS recorder and the vinyl record player. These tools of communication have turned into nothing more than paperweights, piling up on door steps across the nation and becoming a nuisance – they are big and heavy and frankly nobody has room in their heart for them anymore ———————————– Ask us about how YOU can utilize Local Search Marketing to generate new customers and grow YOUR business, especially in tough times. ———————————— “D. Marcus Keith” is the nom d’ plume of a recognized marketing expert and journalist whose previous posts included senior executive positions with the Las Vegas Tribune, The Aloha Group, and TechnoSource, LTD. Presently he oversees interactive content and marketing strategy for the Catalyst House group of companies. ————————— Recession Survival Roundup For June-July ’08 ————————— What is Cool Stuff Media? Cool Stuff Media is on a mission to: 1) Arm other young people around the world with the tools they need to create the life they deserve. And 2) Give parents valuable insight from young people so they can become better parents and raise kids they’re proud of. It’s a jungle out there! Entering the real world without the right preparation can be disasterous. “Cool Stuff” Media is your missing link between what is taught in school and what you really NEED to know to thrive in the real world. Why stumble into the real world when you can cruise in … with styyyyle?! (Editor’s Note: Ostensibly a success-in-life empowerment vehicle for savvy teens, the Cool Stuff lads have created something thats just too cool for just kids – many small business, start-up, and management ideas for times like now, plus a great newsletter. Highly recommended for ‘youths’ of all ages!) READ ONLINE Own a Small Business? Find Capital! Owning a small business is always a challenge, but especially when the economy is in a well documented downturn. The current credit crunch’s effect on small businesses across the country leaves many unsure where to turn for financing to expand, renovate or manage seasonal fluctuations. Where can small business owners go when the bank isn’t an option? READ ONLINE Small Business Owner’s Toolkit With an emphasis on problem-solving dating back to 1995, Business Owner’s Toolkit™ (www.toolkit.com) offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice, and business templates to small business owners and entrepreneurs. The site also offers a monthly newsletter, up-to-date news topics, and Ask Alice!, a column that closely follows industry trends and provides trusted advice to inquiring site visitors. READ ONLINE Get Ready for the Next Financial Year Putting together a business plan is an annual ritual many business owners dread, but this year economic uncertainty means the task could be tougher than it has been in a decade. READ ONLINE Check for Inaccuracies This Summer It may seem like a big challenge, but small businesses should check that the way they are marketing themselves is not out-dated, mis-matched or irrelevant, say the website. READ ONLINE —————————– Words of Wisdom “Think there is something more important than believing? Action! The world is full of dreamers, there aren’t enough who will move ahead and begin to take concrete steps to actualize their vision.” – W. Clement Stone

Welcome to the Social Media Revolution!

At Catalyst House, we are beginning to embrace social media as a powerful marketing and branding tool – and, we’ve yet to think of one business that couldn’t benefit from some sort of social media component in their marketing and advertising mix.

However, there are still skeptics. One of the most common questions that we get from them is, “do you think it’s a fad?”

Watch this short exciting video – it paints a powerful picture of the rapid growth and pervasiveness of social media. The video is a stealth promo of last year’s best seller Socionomics by Eric Qualman and it is must reading for any serious business owner… but at least watch the 4-minute video, guaranteed to expand your horizons.

We believe that it’s here to stay…at least until the next paradigm shift occurs.  It’s completely changing the way businesses engage with their customers and is not slowing down.

And stay tuned as we research and share ways for small business owners to catch this new wave of business potential!

Viva La Revolución!  www.lynneabylund.com  @LynneaBylund 

Bylund Honored as Business Woman of the Year, AGAIN! WASHINGTON, DC, June 11, 2007 – The National Republican Congressional Committee’s Business Advisory Council has announced that Lynnea Bylund of Orange County, California will receive its 2006 Business Woman of the Year Award for California! Read complete release online complete release online

Lynnea Bylund Receives Congressional Medal of Distinction! WASHINGTON, DC, September 25, 2006-The National Republican Congressional Committee’s Business Advisory Council has announced that Lynnea Bylund of Dana Point, California will receive its 2006 Congressional Medal of Distinction! Read. complete release online

AD|MAX Receives Funding Commitment, Adds TV Media in Development Dana Point, Calif. September 10, 2006–Dana Point, CA Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her company’s AD|MAX media unit has received a confirmation of financial assurance in the amount of $400,000 in equity capital from its strategic partner Innovative Brands International, LLC. (‘IBI’). Read complete release online

LYNNEA BYLUND NAMED 2006 REPUBLICAN OF THE YEAR Local Media Pioneer Awarded Prestigious Honor from the National Republican Congressional Committee (WASHINGTON, DC) September 5, 2006 –The National Republican Congressional Committee,s (NRCC) Business Advisory Council announced last week that Lynnea Bylund of Dana Point, Calif. is a 2006 Republican of the Year from California. Read complete release online

Luxury automotive innovator, Special Vehicle Concepts, retains AD|MAX, announces marketing shift Dana Point, CA. August 4, 2006– Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s AD|MAX Media unit has entered into an exclusive marketing contract with Special Vehicle Concepts, Inc. (‘SVC’) wherein AD|MAX will provide market expansion strategies, solutions and expertise that will enable SVC to more effectively market its outstanding line of high-end vehicle customization products and accessories via e-commerce channels and to automobile dealerships and independent vehicle accessorization and aftermarket providers throughout North America. Read complete release online.

AD|MAX Holds Successful Equity Seminar, Partners with Innovative Brands International – Dana Point, CA. July 25, 2006/CAT eNEWS/ — Catalyst House, Inc. managing director, Lynnea Bylund announced today that her Company’s AD|MAX Media unit’s first equity seminar was a success, and that the Company simultaneoulsy consummated an exclusive strategic partnership with Innovative Brands International, LLC. Read complete release online.

Catalyst House completes Par Lago land registration For beautiful Cherokee Village, Arkansas – Dana Point, CA. July 5, 2006 /CAT eNEWS/ — Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s Administrative Services division has completed an extensive 600 page federal registration, on behalf of client Par Lago Marketing Group, LLC. (‘PLMG’), and submitted the weighty document to the Office of Interstate Land Sales Registration, an arm of the Housing and Urban Development Authority (HUD). Read complete article online.

BARTER NEWS Open Letter June 20, 2006 — Dana Point, CA–In response to your opening letter of the 6/13/06 Tuesday Report, wherein you described derivatives as having an “important purpose” and offering protection from risk, I must say that I bristled in dismay as you went on to describe small business barter-generated trade dollars as yet another form of these derivatives. I have another name for these so-called derivative instruments: synthetic financial aberrations. Read complete release online

LocalTender.com Receives Congressman Campbell’s Outstanding Achievement Certificate – Dana Point, CA. /June 6, 2006 /CAT eNEWS / — Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s AD|MAX Media unit has received Rep. John Campbell’s (R-CA) Certificate of Outstanding Achievement. “Congressman Campbell’s Certificate recognizes the outstanding achievement of AD|MAX’s LocalTender.com!”
Read complete release online.

AD|MAX Partners with Smart SMST Corp. – Dana Point, CA. June 2, 2006 /CAT eNEWS / — Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s AD|MAX Media unit has entered into an exclusive strategic alliance with wireless messaging innovator SmartSMST Corporation (OTC:SRSM.PK) whereby SmartSMST will provide premium mobile text-message marketing technology and services to AD|MAX’s bundled merchant media campaigns. Read complete article online.

AD|MAX Retains TVA Capital – Dana Point, CA. May 30, 2006 /CAT eNEWS /— Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s AD|MAX Media unit has entered into an exclusive representation agreement with investment banking innovator TVA Capital whereby TVA will provide strategic capital formation representation, and related business development and investment advisory. Read complete release online

AD|MAX Unveils Orange County ‘Super Portal’ – Dana Point, Ca. April 17, 2006 /CAT eNEWS/ — Catalyst House, Inc. managing director, Lynnea Bylund, announced today that her Company’s AD|MAX Media unit has launched a new Web-based community directory to serve the Orange County California region. Called ‘LocalTender.com’, the new site is a veritable ‘super portal’ for local shopping values and savings, local search, local news, local food and entertainment… essentially LOCAL EVERYTHING in Orange County! Read complete release online.

Bartering, for the Bottom Line – Irvine, Ca. April 17, 2006 /OC Metro/ — For many people, the word “barter” conjures up quaint images of an obsolete way of doing business. Old, maybe, but not obsolete. So says Lynnea Bylund, founder and managing director of Catalyst House, Inc. According to Bylund, “If your company isn’t using the barter system, you are now in the minority.”
Read complete article online.

CAT eNEWS – SBIU June-July 2009

> READ ONLINE

1) Small Business Bailout

2) Local Search Advisor

3) Barter Is Smarter

4) Recession Proof Now

XRAYMEDIA’S Live Negotiating Platform -LMM- is Chosen for Catalyst House Franchise Rollout VANCOUVER, British Columbia–(BUSINESS WIRE) — Jan. 26, 2005–XRAYMEDIA, Inc., (OTCBB:XRYM – News), the media industry’s leader in real-time negotiating technology, is pleased to announce that the company continues to move forward with AD/MAX Media, LLC., the subsidiary of media partner Catalyst House. AD/MAX has chosen to use XRAYMEDIA’s live negotiating platform (LMM) for its anticipated nationwide franchise program. Read complete release online

Catalyst House Subsidiary Secures $10,000,000 Credit Facility, Partners with XRAYMEDIA Las Vegas, NV. January 11, 2005 /CAT eNEWS/ — Catalyst House managing director, Lynnea M. Bylund, announced today that her company’s AD|MAX Media unit has secured a $10 million combined media-based credit facility from the dual sources of Springboard Capital Corporation and Millennium Capital Quest Corp.  Additionally, the company has been granted sales agency rights to an additional $40+ million in deeply discounted major media running the gamut of newspaper, TV, radio, and Web. Read complete release online.

Bartercard U.S. Receives Bridge Capital Las Vegas, NV. August 19, 2004 — Catalyst House managing director, Lynnea Bylund, announced today that her agency has successfully instigated multiple bridge capital draw-downs for Bartercard U.S. throughout the preceding 18 months.  These capital infusions have proven vital to Bartercard U.S.ís survival, states Ms. Bylund. Read complete release in PDF (27 KB).

Bartercard U.S. & International Trade Group Announce Strategic Merger Burbank, CA. August 13, 2004 — International Trade Group (‘ITG’), a network of ‘trade-exchange’ offices headquartered in Fort Gibson, Oklahoma, announced today that it has reached an agreement to “integrate and consolidate” its operations with Bartercard United States, Inc. (‘BCUSI’), the North American licensee of the world’s largest and most successful trade-exchange – Bartercard International. Read complete release in PDF (31 KB).

Springboard Capital / Bartercard U.S. Commence Strategic Real Estate Research Santa Ana, CA. August 10, 2004 — Catalyst House managing director, Lynnea Bylund, announced today that her agency has instigated a strategic research initiative between Bartercard U.S. and Springboard Capital Corporation that may provide for the purchase and development of select real estate properties using barter-based ìtrade-dollars.î Read complete release in PDF (30 KB).

Catalyst House, Inc. Elects New Director and BarterCardUSA Acquires an Equity Partner Position in ADMAX, LLC. Los Angeles, CA November 10, 2003 — Catalyst House, Inc., announced today that Mark Savoy, Chairman of BartercardUSA (“BUSA”), has been elected to the company’s Board of Directors. Savoy immediately assumes the role of Director and BUSA acquires an equity partner position in ADMAX, LLC.… Read complete release

BartercardUSA Closes Bridge Finance from Springboard Capital Irvine, CA. January 8, 2003 — Catalyst House managing director, Lynnea Bylund, announced today that her agency has fashioned a strategic alliance between BartercardUSA and Springboard Capital Corp. … Read complete release in PDF (179 KB).

New Catalyst House Unit Announces Partnership With World’s Largest B2B ‘Trade Exchange!’ — Las Vegas, Nv. and Santa Ana, Ca. – November 22, 2002 /CATNewswire/ — Newly launched Catalyst House unit – AD|MAX Media Solutions, an agency introducing local California merchants to its “unified multi-stream” campaign – announced its strategic-partnership with Bartercard today. Read complete release in PDF (182 KB).

CATALYST HOUSE TO REPRESENT SIR ROBERT GELDOF’S NEW ‘LIBERTY BLOOM’ November 3, 2002 Las Vegas, Nevada — LibertyBloom.com, a new company that has developed a peer to peer e-marketing technology designed to join independent micro-businesses worldwide into one large profitable organization, … Read complete release in PDF. (143 KB)

AD|MAX Merchants To Receive RaveReviews! SANTA ANA, CA. July 31, 2002 /PRNewswire/ — AD|MAX Media Solutions managing advisor, Lynnea Bylund, announced today that the Company has secured an arrangement whereby its merchant marketing clients will receive website-based ìstreaming testimonialsî to be provided by RaveReview.biz. Read complete release in PDF (149 KB).

The Transcendental Art of Adi Da Samraj

Adi Da Samraj (1939-2008) created art for over forty years with a single intention: the visual communication of truth, and the means to draw the viewer beyond separateness into the paradox of “indivisible unity.”

Artistic Process – Adi Da began his first serious photographic work in the early 1960’s. From the mid 60’s to 90’s he produced a diverse body of drawings, paintings, and sculptural forms. 1998 marked the beginning of an intensive six-year period of photographic and videographic work, moving from black and white to highly saturated color, and featuring multiple exposures composed in-camera. His primary bodies of work from this period use the figurative form and other archetypes to address the deepest issues of human existence.

In 2006 the artist moved to digital technology, while still combining hand-drawn and painted forms as well as photographs within his compositions. In November 2007, Adi Da Samraj reached what he described as the “final resolution” of his entire artistic process. This turning point enabled him to create non-representational art by using a unique method he named “Orphic Font,” or abstractions constructed from “collages of pictographs.” Adi Da felt this work to be the culmination of his artistic work and philosophy, the fully realized expression of “transcendental realism.”

Exhibitions and Critical Acclaim – Full-scale fabrications of Adi Da Samraj’s images have included many forms of media, from monumentally-scaled paints on aluminum, to large-scale pigmented inks on canvas, photographic and videographic works, sculptural light boxes, plasma screen installations, and projected performance events.

Continued at – daplastique.com

Transcendental Realism – The Art of Adi Da

Adi Da Samraj (1939-2008) created art for over forty years with a single intention: the visual communication of truth, and the means to draw the viewer beyond separateness into the paradox of “indivisible unity.”

Artistic Process – Adi Da began his first serious photographic work in the early 1960’s. From the mid 60’s to 90’s he produced a diverse body of drawings, paintings, and sculptural forms. 1998 marked the beginning of an intensive six-year period of photographic and videographic work, moving from black and white to highly saturated color, and featuring multiple exposures composed in-camera. His primary bodies of work from this period use the figurative form and other archetypes to address the deepest issues of human existence.

In 2006 the artist moved to digital technology, while still combining hand-drawn and painted forms as well as photographs within his compositions. In November 2007, Adi Da Samraj reached what he described as the “final resolution” of his entire artistic process. This turning point enabled him to create non-representational art by using a unique method he named “Orphic Font,” or abstractions constructed from “collages of pictographs.” Adi Da felt this work to be the culmination of his artistic work and philosophy, the fully realized expression of “transcendental realism.”

Exhibitions and Critical Acclaim – Full-scale fabrications of Adi Da Samraj’s images have included many forms of media, from monumentally-scaled paints on aluminum, to large-scale pigmented inks on canvas, photographic and videographic works, sculptural light boxes, plasma screen installations, and projected performance events.

Continued at – daplastique.com

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