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Best Business Blogging Practices for Business Owners

Business Blogging for SEO

This is the first part in a series, for accountants and other business owners.

Source: Catalyst Enterprise Solutions

We are hearing a lot of talk these days: “The end of business blogging…,” The death of business blogging…,” yada yada. And truly, blogging stats are going down a bit from previous all time highs. What with the many other channels of reader engagement, Twitter, Facebook, and LinkedIn, among others, it might not seem worthwhile to start or maintain a blog at your business website.

See also – Blogging Made Easy 101

And who will read your business blog? What would you business blog about, your products or services? As a business owner why blog? The answer: more website visitors, some of whom may become your business clients or customers.

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Saving Your Small Business Social Media Sanity!

small business social media accounting

Image: DannyBrown.me

Source: Catalyst Enterprise Solutions

What do you have to say to your clients and prospects and what do they have to say about your business or company? You certainly do not need social media to reach out to your customers and clients but it doesn’t hurt to spread your name and brand in a way others looking for someone in your field can clearly see. Social media is about more than just marketing though. It’s about learning from those you engage with.

Karen Leland on Small Business Marketing

Karen Leland

The flip side, however, is that social media management for your small business can become maddening, due to the attention drain it requires. Social media attention-deficit is on the increase, but Karen Leland at Sterling Consulting Group provided a great 5-point primer, and a cute dog story to go with.

Source: Karen Leland | Huffington Post

Earlier this week, I came across a springy King Charles spaniel happily chewing on a tennis ball, when he suddenly became aware of his owner filling up his water bowl at the drinking fountain.

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Video Marketing Secrets for Small Businesses

Guest post by Brian Dean

Early on Video-Dean.com recognized that while online Video Marketing is one of the world’s most effective online advertising formats, the Internet is the fastest growing segment in Online Marketing; when you put Video Marketing and the Internet together you have the most powerful combination today for small business advertising.

The Internet Video Marketing trend is growing exponentially. The longer your company waits to start using online video ads to build credibility, trust, loyalty and excitement for your products and services the harder it will be for your company to make sales period! Online Video Ads are definitely the way to go.

Zemanta Related Posts ThumbnailWhen it comes to search engine visibility, search optimized Internet Videos have much greater odds then website based search results. Internet placed Videos are 53 times more likely to appear on the first page of the online search results than ordinary Web pages!

Video-Dean.com recognizes four primary factors affecting your video’s likelihood of appearing on main search page results:

1. Which Video Site Is Selected for Submission

YouTube reigns supreme in the search results at Google – but there are other video sites with good visibility results, including MetaCafe, Daily Motion, and Kewego. Same even for Bing and Yahoo, though YouTube is only slightly less prominent. Video-Dean.com recommends “cross-submitting” your business video to multiple platforms in order to maximize your potential audience and overall search engine reach.

2. Ranking From Within the “Native Platform”

The platform page one ranking of your video (as an example, YouTube’s native search results affects whether it will be included in main search engine pages. Research conducted by Video-Dean.com and others indicate that virtually all of the videos showing on the main search page results also appeared on the main page of their submission site search.  And remember, YouTube, for example, is the third biggest search engine in its own right, even for so-called “local search” business queries.

3. Keyword Intention

The “Keyword intention” plays a major factor in determining whether your video is included in the main search page results. On the other hand videos that are search-optimized for transaction keywords (those including words like “ purchase,” “affordable,” or “on sale”) perform relatively poorly for main search results. Informational keywords, are what you really need to put your attention on.  These are keyword phrases that are comparative in nature (“us versus them” or “ABC compared to XYZ”), educational (“do it yourself” or “learn how to”), and informational phrases (“who is” or “what is”). Navigation keywords and phrases produced inconsistent results.  These are keywords that often include website URLs, brands, and product descriptions.  But locational keywords, like city locations and targets, counties, etc., are vital for local search video marketing.

4. Make great videos: Use your best images, if its a montage-style video. Get your message across in under two minutes. Less is more for most marketing-type videos, especially for local business search videos.

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Brian Dean is a nationally regarded expert on producing search engine optimized videos that work. He is the president of Las Vegas based Video-Dean.com.   Call Video Dean today at 1-888-479-5215 and find out how you can bring your business increased search engine visibility with customized Internet Marketing video ads.

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