Catalyst House

Kim Long

Media & Public Relations

Kim Long – Founder and Managing Principal – Echo Media Group – Kim Long is a self-proclaimed creatively charged messenger. She is also the founder and managing principle of Echo Media Group, a company that she managed to take from start-up to stardom in just two short years. Today, Long sits at the helm of Echo Media Group advising her clients on a wide range of public relations issues. As managing principal, Long is also actively involved in overseeing the day-to-day operations. In addition, she serves the agency as rainmaker, strategic counselor, and visionary. Most recently Long lead her agency in the successful creation and execution of the Las Vegas Monorail Monster Campaign. A campaign so far reaching that it generated 906 news stories, made 139,715,657 consumer impressions and an estimated advertising equivalency of $2,737,526. It also earned Echo Media Group a ton of awards. Among them, the agency snagged the Pinnacle Award for “Best Overall PR Program in 2003” and the Polaris Awards for “Best Overall PR Program,” “Best Media Relations Campaign,” “Best Marketing and Communications Program” and “Best Special Event” for 2003. A believer in “it’s definitely who you know,” Long spent her career forging relationships with producers and journalists. She developed a keen understanding of what is “news” and honed her ability to “think like a reporter.” Prior to establishing Echo Media Group, Long co-founded Communication Advocates, Inc. The full-service public relations agency was phenomenally successful and remained in operation from 1993 through 2002. She also co-founded the Professional Communication’s Exchange (PCE), a unique networking group comprised of top tier public relations, marketing and communication’s professionals with ten plus years of experience. Today, PCE is a thriving southern California based networking group often called upon by Echo Media Group to support its clients. A respected and knowledgeable speaker, Long has delivered her keynote presentation entitled “Media Exposure: How to Get it and What to Say Once You’ve Got It!” to numerous professional organizations. A firm believer in giving back, Long continuously dedicates a portion of her time to supporting the efforts of local and national non-profit organizations including: PS I Love You, Orange County Works, Rotary Club, All American Boys Choir and many others. A graduate of San Diego State University, Long earned her bachelor of arts degree in journalism, with an emphasis in public relations and a minor in English. She has also studied abroad in London, England.

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