Catalyst House

TELECOM GIANTS MEET W/ PRESIDENT CLINTON

WOMAN/SMALL BUSINESS AUCTION WINNER AMID

TELECOM GIANTS MEETING WITH PRESIDENT CLINTON

WASHINGTON, March 27, 1995 /PRNewswire/ — In an industry known for huge conglomerates and on the heels of “the mother of all auctions” that raised over $7 billion for the U.S. treasury, an unlikely auction winner was among those invited to meet today with President Clinton.

FCC PCS Auction Proceeds Presented to Treasury

Clinton, Gore, and FCC Chairman Present $8 billion check to Treasury

“I feel like Lynnea in the Land of the Giants,” said Ms. Bylund. “And afterall, it’s only fair that at least one woman wins in the `mother’ of all auctions,” she said.

Earlier this month, the FCC concluded an unprecedented four-month auction of “A” and “B” block PCS spectrum. PCS is a new generation of low cost wireless voice, data, and video devices providing for anytime- anywhere, personal and business communications. Telecommunications industry watchers have called PCS licenses the “telephone franchises of the 21st century.”

Several blocks of spectrum licenses, set aside for small businesses and women and minority owned business, remain to be auctioned.

Ms. Bylund, a resident of the Los Angeles area, also heads up two national trade organizations that principally represent small business concerns in emerging wireless technologies — United States Interactive and Microwave Television Association (USIMTA), established in 1990, and United States Independent Personal Communications Association (USIPCA), established in 1991. The two organizations represent more than 4,000 members, including system owners/operators, small business license applicants, wireless entrepreneurs, equipment manufacturers, law firms and consultants.

10 – 10 – 10


USIMTA/USIPCA – started 1990

catwp.USIMTA1Lynnea was the founder of two small business-based wireless trade associations – USIMTA and USIPCA – and has lobbied on Capitol Hill and at the FCC where she has spoken out strongly against the cable TV monopoly, illegal spectrum warehousing and ill-conceived congressional schemes to auction our nation’s precious airwaves to the highest bidder. Lynnea is a founder and former CEO of a Washington DC telecommunications consulting and management company that had holdings in several operating and near operating wireless communications systems and companies.

View Lynnea’s Lobbying History

USIMTA Newsletter Spring 1992 Washington DC

USIMTA Newsletter Fall 1992 Washington DC  

USIMTA Newsletter Spring 1993 Washington DC 

USIMTA Newsletter Fall 1993 Washington DC

 


World’s Biggest Auction Winner

In 1995 Lynnea Bylund became the first female in the world to be awarded a Broadband PCS operating permit – she was one of only 17 winners, along with Sprint, AT&T, Pacific Bell, etc., in the biggest cash auction in world history raising a whopping $8 billion – her company was awarded licenses to operate wireless systems in Hawaii and American Samoa – South Seas Satellite Communications Corporation and Proteus, Inc.

(Read more…)


Dennis Weaver & Catalyst House

 Dennis Weaver 1924-2996An Important Message from Dennis Weaver
 
Dear Friends of Catalyst House:

An old Chinese proverb says, “if we don’t alter our course, we’re going to wind up where we are headed.”

At the eve of the millennium humanities are poised for an information revolution that has already begun inspiring new ways of thinking. The sustainability paradigm that acknowledges and reveres the interdependence of all life forms of existence, is now beginning to merge with mainstream thought. Out of such thinking will come the choices that alter our course toward lasting peace and prosperity. For this immensely important task the Institute of Ecolonomics was founded in 1993.

(Read more…)

Incoming search terms:


Springboard Capital – started 2000

catwp.SBCnews2Springboard Capital Corporation NASD was an integrated financial services company, co-founded by Lynnea Bylund and Catalyst House, offering a comprehensive approach to fulfilling its clients’ financial needs. Structured as a holding company SBC contained five wholly owned subsidiary companies including an SEC registered investment advisor, an NASD registered, broker dealer, a group of venture capital funds, a diversified real estate investment company, and a full service mortgage company, which offered mortgages at discounted rates and fees.

About Springboard News

 © Springboard News 2001
PUBLISHER: 
Springboard Capital
MANAGING EDITOR: Catalyst House, Inc 
EDITOR: Lynnea Bylund 

Read Springboard News


lynnea bylunds small business update7

Lynnea M. Bylund
IN THIS ISSUE:

The Yellow Pages Killer
Barter is Smarter

Published monthly by:

Catalyst House, Inc.
www.catalysthouse.com
lynnea@catalysthouse.com

32545 B Golden Lantern

Dana Point, CA 92629

© 2008 Catalyst House

CAT GOES “PUBLIC!”
Catalyst House is now providing a range of services and expertise designed to help small business owners survive and grow their businesses.
Barter strategies, local search and conventional advertising and marketing (from our AD|MAX division), content development and writing, corporate compliance, accounting and bookkeeping systems with QBE and remote multiuser solutions, marketing and business plans and deployment, analysis, and more. Ask us!
(CAT Credentials below)
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———————-
Debbie DeSousa started trading over a decade ago as president of the Internet Marketing Association. Barter Bucks is a fully reciprocal member of the largest barter exhange network in North America comprising nearly 200 independent trade exchanges and 50,000 small business member/traders. She is the author of ‘Print Money Legally – Grow your business using alternative currencies.’
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There’s an old marketing adage: “Running a business without advertising is like winking at a pretty girl in the dark, except the guy winking in the dark knows what he’s doing!”
But, as essential as advertising is, you don’t have to pay retail prices for it. You can improve your bottom-line by trading products or services for the advertising you need.
Let’s assume, for example, that you own a restaurant and you pay for your advertising with scrip (or gift certificates). That means that if your cost-per-meal is 30% of the menu price, as it is with most restaurants, then you are actually buying your advertising for 30% of the retail price. If your advertising budget is $10,000 a year, paying for it with scrip will add $7000 to your bottom-line.
Remember this: trading for media is common practice. Large companies trade media in million-dollar blocks. Super Bowl commercials are purchased in trade, and airlines frequently trade tickets for TV commercials.
So, why don’t you consider trading for your advertising as well? The next time you talk to a salesperson about advertising, offer to pay with scrip or gift certificates. You may be pleasantly surprised!
Barter as alternative credit
Are you aware that most barter exchanges offer lines of credit, just like a bank? Unlike banks, however, most barter exchanges don’t charge interest, and they can approve your credit line with a phone call.
So, the next time your business needs extra cash, call a trade broker and compare their charges for credit with the credit costs at your bank.
An added benefit of obtaining credit through a trade exchange is that the exchange will help you sell your products or service to pay back your loan, unlike a bank that only makes the loan and leaves it up to you to pay it back.
Save your cash – barter is smarter!*

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*Find out about improving your bottom-line with barter! Ask us!
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Lynnea Bylund and CAT
Credentials
&
Distinctions

  • NASD BD Founder/Partner
  • Former DC Lobbyist
  • Hon. Chair of the NRCC Small Business Advisory Council
  • Seat on the President’s Business Commission
  • First Female Worldwide, Broadband PCS Operator Permit
  • American Businesswoman of the Year 2005
  • NRCC California Businesswoman of the Year 2006
  • Founder-Partner of EduActive of the World Internet Center
  • Strategic Partner to Sir Bob Geldolf’s Liberty Bloom
  • Strategic Partner to Dennis Weaver’s Institute of Ecolonomics
  • Business Advisor to EcoAid for Change Concerts
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Mission Catalyst!
Catalyst! (kat’l-ist) n.
1: that which instigates an acceleration of forces,
2: that which causes important events to happen,
3: that which provokes or speeds significant change or action!
The Mission of Catalyst House is to be an agent of extraordinary change and acceleration for its portfolio of clients, fomenting new ventures, wealth, and philanthropic influence while actualizing planetary equilibrium!

Put a CATALYST to work for you!
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Find past CAT eNEWS issues HERE
Lynnea Bylund’s
SMALL BUSINESS INTELLIGENCE UPDATE

CAT eNEWS | SBIU | April 2008
There’s been a major shift since our debut issue of the Small Business Intelligence Update (SBIU) in March. The Federal Reserve has pumped $400B into the economy and sharply reduced the prime interest rate, at least temporarily staving off a financial market meltdown of potentially tsunami proportions. The most recent casualty, last week Bear Stearns collapsed when it acknowledged that it couldn’t meet its debt obligations. Leave it to JPMorgan-Chase, with emergency credit from our mostly foriegn-owned central bank, otherwise known as the Fed, to pick up this once premier investment firm in a fire sale, demanding the kind of deal only a few investment banks can get away with: a mere $2.00 a share on Sunday for a stock that had closed at just under $40 on Friday.
Yes, the big ‘R’ word is officially here, and perhaps the worst in decades — at least according to some prominent experts, with more joining the bandwagon daily.
So, as a small business owner or entrepreneur, are you thinking, “What do I do?” If you are, you’ve come to the right place. Our monthly SBIU offers our readers innovative strategies for achieving marketplace advantage when the marketplace isn’t offering advantages of its own. And better than depending on dog-eat-dog, win-lose strategies from the old economy, we show you how to catch the wave of the next economy.
In this month’s issue
  • Barter Bucks CEO Debra DeSousa explains how small businesses can immediately improve their bottom lines by remembering that “Barter Is Smarter.”
  • Spence & Company’s Matthew Spence offers a short tutorial on honing our business email skills, reminding us that ‘It’s the Structure, Stupid!”
  • We continue to examine Local Search Marketing — the exciting, new and evolving advertising space that is rapidly sounding the death knell for the Yellow Pages.
  • Five small business experts share their tips and strategies for surviving and even prospering in this economic downturn.
Please take a few minutes to review this current issue of the SBIU. Then, drop me a line to tell us what you think. Better yet, contact us to talk more about making SBIU business solutions work for you. Enjoy!
Very Best Regards,
President & Founder
P.S. – Please use the Forwarding feature at the bottom of the page to send the SBIU to other small business owners… just not your competitors!
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Local Search Marketing –

Oh, and about those search optimized videos of your business… are you ready for your close up?

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Effective Email Communication –

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What none of the countless books and articles on effective email ever tell you is that, more than any other factor, the structure of an email, or the logical sequence in which you present your ideas and information, will determine whether your email gets the attention you want from your reader.
Therefore, organize your email in a logical sequence that is easy to follow. The following five questions will help you structure any message for greatest impact:

  1. Does your Subject: line tell your reader what your email is about?
If you know from the beginning what your email is going to say, compose a Subject: line that summarizes the gist of your message in four to six words. An effective subject should enable your reader to grasp what your email is about before they open it, thereby increasing the likelihood that they will give it the attention you need. If you are going to have to figure out your email as you go along, however, then leave the Subject: line blank until you finish composing your message.

  1. What prompts your email now?
Begin by telling your reader why you are writing: In response to your email last week in which you asked…, Following is the information you requested about…, After reviewing the report you sent last week… Don’t assume that your reader knows why you are writing. Remember: you are only one of scores of other people they are corresponding with every day.

  1. What do you want your reader to do or believe?
If you are in a position to propose a course of action, state it clearly in the first sentence of your second paragraph: A plan needs to be implemented, A piece of equipment should be purchased, A study needs to be conducted. If, on the other hand, you are providing information that your reader will use to make a decision, summarize your principal conclusion: The policy is effective, The warehouse space is sufficient, The applicant is qualified.

  1. What are your supporting reasons or arguments?
Give your reader a simple summary of the reasons, findings, or conclusions that support the recommendation or evaluation you are making, or an outline of the details of your proposal: The plan will be implemented in the following five phases…, The new strategy will capitalize on the following opportunities…, The candidate has needed expertise in the following areas…

  1. What’s next? Who will do what, when, and how?
Finally, tell your reader what they need to do to further your proposal: If you agree with this proposal, please confirm…, Please call me if you have questions…, Please prepare a preliminary estimate of…; and what you will do in support of the position you are advocating: I will visit three local companies that have implemented similar plans…, I will organize a meeting of those who will…, I will prepare a report detailing the advantages of…
Write this way, and you will begin to think this way. Think this way and you will bring greater clarity to everything you say and do. If we all brought such clarity to our correspondence, email might actually become the productivity tool it was meant to be.
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Recession-Proof Your Small Business in ’08
By Susan L Reid | March 8, 2008
Earlier this week it was reported that the U.S. economy is primed to slump into a three-quarter recession. What will you do? What action will you take to recession-proof your small business this year… or any year, for that matter?
Tips for small business to survive recession

Ilana DeBare | March 23, 2008

When two employees at the Small Frys children’s store recently asked to work four days each week instead of five, owner Carol Yenne considered hiring someone to fill those shifts. But with talk of a possible recession in the news every day, she ultimately decided to bridge the gap herself.
READ ONLINE

Recession-Proof Your Business

by Karen E. Klein | January 30, 2008

This year stock values have taken a wild ride, fueled by worrying economic news, from the mortgage crisis to home sales declining to a credit crunch. While a formal recession can only be declared in hindsight, talk of a downturn—or at least a slowdown—has been rampant. What’s a small business owner to do if the current economic climate extends through 2008? Business consultants are busy weighing in on this question, so we rounded up some of their advice.
READ ONLINE

Small Business Recession Survival
By Deborah Sawyer | February 27, 2008
All businesses are vulnerable to shrinking in a recession, but service businesses – those offering a service rather than a product – are particularly vulnerable to an economic downturn. Here are some suggestions on how business owners can prepare for tougher times ahead.
READ ONLINE



lynnea bylunds small business intelligence june july 082

Lynnea M. Bylund
President & Founder
IN THIS ISSUE:

21st Century Bookkeeping
Barter is Smarter

Published monthly by:

Catalyst House, Inc. lynnea@catalysthouse.com

32545 B Golden Lantern

Dana Point, CA 92629

© 2008 Catalyst House

CAT GOES ‘PUBLIC!’
Catalyst House, through its new division – Catalyst Enterprise Solutions – is now providing a range of services and expertise designed to help small business owners survive and grow their businesses.
Barter strategies, local search and conventional advertising and marketing (from our AD|MAX division), content development and writing, corporate compliance, accounting and bookkeeping systems with QuickBooks and remote multiuser solutions, marketing and business plans, analysis, and more. Ask us!
(CAT Credentials below)
——————
—————
Rick Schuller is a seasoned business entrepreneur who has successfully utilized barter extensively for nearly four decades in such diverse industries as real estate, finance, dairy farming, advertising, and publishing. Currently he operates the California Realty Network and Darma Management, Inc., which publishes the immensely popular ‘Monkey News’ of North San Diego County, California.
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Too often business owners have precon-ceived ideas about barter that are not entirely correct.
Sometimes it’s just what they “hear” from other people who may not be familiar with the way barter groups operate.
Barter is a tool to help you grow your business and increase profits. We hope to dispel any misconceptions about barter with the following information:
MYTH: If I sell to a business who sells a product I can’t use, my barter currency is wasted.
FACT: Barter today is typically not a one for one exchange. You sell what you have, buy what you need. You accumulate barter currency (retail dollar value) from any network member. Sales can be made online, on the phone, or in person. Thousands of likeminded businesses buy and sell every conceivable product and service on barter, not cash. In fact most (if not all) of America’s Fortune 500 companies utilize barter.
MYTH: Barter can’t pay employees … or can it?
FACT: Your business can reward employees with a barter paid vacation! Or send them to a ball game, the theater, out to dinner or give them a gift certificate. Motivate them without using precious cash.
MYTH: Barter sounds great but I can’t pay my mortgage with it.
FACT: You may not be able to pay your mortgage with Barter currency, but you can pay an attorney, an accountant, utilize advertising, media, PR, marketing services or even acquire office supplies. Barter can free up cash to pay your mortgage.
MYTH: I’m a service business. All I have is my time.
FACT: Barter is perfect for a service-based businesses. When you aren’t working, your time is un-billable. Turn downtime into increased productivity by accepting barter dollar credits to fill your downtime.

MYTH: Barter won’t increase my cash flow.
FACT: Barter will expand your business network. As you increase your customer base through barter, you’ll generate more word-of-mouth business. Simply put, barter clients will bring new cash clients. Further sometimes you will have opportunity to “cash-convert” your trade currency, when you accept cash payment and then purchase the service or product being delivered with the trade credits! The fact is any time you save your cash and spend your new found barter dollars you are increasing your bottom-line.
MYTH: My business is inventory intense and margins are low. Barter can’t help me.
FACT: Is your inventory outdated? Without barter you would have to keep trying for a retail sale, or else liquidate it at 10% on the dollar. Barter opens opportunities to trade that inventory at full retail value. Use the barter currency on strategies to grow your business. Transform your obsolete or outdated inventory into profit. Spend that trade profit on advertising, for example, to grow your cash customer business.
Just remember: It’s always Smarter With Barter.
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Barter Is Smarter
Competition

Change, & Debt

By Bob Meyer|BarterNews
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BarterNews, an indepen-dently owned and operated publishing company, is written by industry practitioners. Since 1979, it has been regarded worldwide as the voice of the barter marketplace. Visit BarterNews and signup for the free weekly
Tuesday Report
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Three Conditions That
Ensure Barter’s Growth:

Change, competition and debt will mean more bartering in the next decade. Barter will play a greater role in solving the pressing needs of businesses in the days ahead because it’s a proven business tool—one to be used in any small company’s marketing, purchasing and financing efforts.

Barter’s benefits are threefold: production of greater cash flow, a sourcing tool to generate new business and new customers, and utilization as a purchasing tool at a company’s variable or marginal cost of doing business.
Whenever you are contemplating a purchase from a new vendor you should always ask the question, “How much of this can we do on barter?”
Suggest a direct trade if you see the possibility, if not, then introduce them to your trade exchange so you can make your purchases with trade dollars.
In short, one of the considerations in your purchasing decision should be their willingness to trade! Consider all aspects of a purchase: price, quality, terms, speed of delivery, freight, technical support and payment in barter.
Bottom-line: You should be using barter in the daily operations of your business.
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Lesson: Save your cash, barter is smarter!*
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*Find out about improving your bottom-line with barter! Ask us!

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Lynnea Bylund and CAT
Credentials
&
Distinctions

  • NASD Broker/Dealer Founder/Partner
  • Former DC Lobbyist
  • Hon. Chair of the NRCC Small Business Advisory Council
  • Seat on the President’s Business Commission
  • First Female Worldwide, Broadband PCS Operator Permit
  • American Businesswoman of the Year 2005
  • NRCC California Businesswoman of the Year 2006
  • Founder-Partner of EduActive of the World Internet Center
  • Strategic Partner to Sir Bob Geldolf’s Liberty Bloom
  • Strategic Partner to Dennis Weaver’s Institute of Ecolonomics
  • Business Advisor to EcoAid for Change Concerts
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Previous SBIU issues HERE
CAT eNEWS ’99-’07 HERE
Lynnea Bylund’s
SMALL BUSINESS INTELLIGENCE UPDATE

CAT eNEWS | SBIU | June-July 2008
—————————————————————————————

Mission Catalyst! (kat’l-ist) n.
1: THAT which instigates an acceleration of forces,
2: THAT which causes important events to happen,
3: THAT which speeds significant change or action!
The Mission of Catalyst House is to be an agent of extraordinary change and acceleration for its portfolio of clients, fomenting new ventures, wealth, and philanthropic influence, while actualizing planetary equilibrium!

Put a CATALYST to work for you!
——————————————————

Small Business Owners Shaken, Not Stirred
So, What Exactly is the Good News?
Small business is risky business these days…
Costs are rising, profits are shrinking and the ability of the big guys to keep prices relatively lower is drawing away customers.
Small businesses are important to the US; they are often described as the backbone of the America’s economy. And, owners of 500 small
and midsize
American businesses are full of doom and gloom about the economy, according to
a recent survey by the National Small Business Association. The annual survey began in 1993.
“America’s small businesses are waving the yellow flag,” states Catalyst House president, Lynnea Bylund, who serves as Honorary Co-Chair of the President’s Small Business Advisory Council.
Although 70 percent of all owners surveyed say they’re confident in the future of their business, the survey results were mostly pessimistic. Among them:

  • 71 percent of the business owners say the economy is worse today than five years ago.
  • 45 percent expect
    a recession in the next year, while an equal number expect a flat economy. Just 9 percent anticipate economic expansion.
  • The outlook of business owners for the next 12 months is less optimistic that at any point since 1993.
Todd McCracken, president of the NSBA, concluded the results of his association’s survey in a statement. He said: “Our survey shows plain and clear how the economic slowdown is affecting small business. This year, a whopping 71 per cent (of respondents) have a negative outlook on the economy – clearly small business is feeling the pinch.”
So, What Exactly is the Good News?
Well, for starters, it’s not just your business in the doldrums, its most every small business. Knowledge is power and knowing key steps to immediately take can give your small business an immediate advantage over other similarly situated competitors. For most small businesses it boils down to a basic ‘triple-play’ involving solid bookkeeping, well-managed barter, and localized small business search marketing.
In this issue:

  • 21st Century Bookkeeping is Here – Lynnea Bylund explores the small business advantages of utilizing remote and online QuickBooks® bookkeeping solutions.
  • Small Business Barter – Barter pros Bob Meyer and Rick Schuller each provide insights and sage advice regarding the use of barter and how it improves the small business owner’s bottom-line.
  • Local Search Marketing – We continue with our examination of Local Search Marketing and how it is a paradigm-shift in the way small business can cost effectively market and advertise, and how to get started. Think you cannot afford to advertise at a time like this? Think again – fewer of your competitors are advertising right now, so YOU MUST.

Take a few minutes to review our latest issue of the SBIU. Then, drop me a line to tell us what you think. Better yet, contact us to talk more about making SBIU business solutions work for you. Enjoy!
With Very Best Regards,
SBIU’s Editorial Staff
P.S. – Use the Forwarding feature at the bottom of the page (otherwise images and format will be lost) to send the SBIU to other small business owners whom you know… just not to your competitors!
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By Lynnea Bylund

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Catalyst House president and founder, Lynnea Bylund, is recognized as one of the foremost small business experts in North America. She co-chairs the President’s Small Business Advisory Council and is a two-time recipient of the National Republican Congressional Committee’s Businesswoman of the Year Award. A former wireless industry lobbyist in Washington, she has been featured in major media as a leading advocate for small business issues and has received the Congressional Medal of Distinction for her accomplishments. She is a Certified QuickBooks Enterprise ProAdvisor and her company’s new division, Catalyst Enterprise Solutions, specializes in providing small and mid-market companies with financial management and reporting systems and solutions.

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LOCAL SEARCH, a Paradigm Shift in Local Small Business Marketing

Slowly but surely big yellow phonebooks are becoming the modern day dinosaur, taking the fall like many of its ancestors: the cassette tape, the VHS recorder and the vinyl record player. These tools of communication have turned into nothing more than paperweights, piling up on door steps across the nation and becoming a nuisance – they are big and heavy and frankly nobody has room in their heart for them anymore
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Ask us about how YOU can utilize Local Search Marketing to generate new customers and grow YOUR business, especially in tough times.
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“D. Marcus Keith” is the nom d’ plume of a recognized marketing expert and journalist whose previous posts included senior executive positions with the Las Vegas Tribune, The Aloha Group, and TechnoSource, LTD. Presently he oversees interactive content and marketing strategy for the Catalyst House group of companies.

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Own a Small Business? Find Capital!

Owning a small business is always a challenge, but especially when the economy is in a well documented downturn. The current credit crunch’s effect on small businesses across the country leaves many unsure where to turn for financing to expand, renovate or manage seasonal fluctuations. Where can small business owners go when the bank isn’t an option? READ ONLINE

Small Business Owner’s Toolkit
With an emphasis on problem-solving dating back to 1995, Business Owner’s Toolkit™ (www.toolkit.com) offers more than 5,000 pages of free cost-cutting tips, step-by-step checklists, real-life case studies, startup advice, and business templates to small business owners and entrepreneurs. The site also offers a monthly newsletter, up-to-date news topics, and Ask Alice!, a column that closely follows industry trends and provides trusted advice to inquiring site visitors. READ ONLINE
Get Ready for the Next Financial Year
Putting together a business plan is an annual ritual many business owners dread, but this year economic uncertainty means the task could be tougher than it has been in a decade. READ ONLINE
Check for Inaccuracies This Summer
It may seem like a big challenge, but small businesses should check that the way they are marketing themselves is not out-dated, mis-matched or irrelevant, say the website. READ ONLINE

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Words of Wisdom

“Think there is something more important than believing? Action! The world is full of dreamers, there aren’t enough who will move ahead and begin to take concrete steps to actualize their vision.”

W. Clement Stone


Catalyst House